First and foremost, article marketing is not something that you can do at a professional level at first. Most people want to save a buck by setting up a blog and writing it all themselves. This is a quick way to get lost fast. If you’re not a born, natural writer, don’t just jump into the SEO and internet marketing world. Article writing takes a bit of finesse, not just a proficiency with the English language. Of course it helps, but if you’re not already working on internet marketing, then you’re going to end up missing out on a huge score. There are several lessons you should may end up learning the hard way, if you don’t pay attention to he following 3 lessons in article marketing.
Outsource Content Marketing
First and foremost, make sure that you outsource your content design. Find a good article marketing company and let them do the heavy lifting. There’s absolutely no reason why you should be writing everything yourself. You may feel that you have the power to do so, and you may even feel that you have some good ideas, but truth be told, you need more than just a few good sentences to structure a full scale internet marketing assault. Outsource your article writing and see what a professional comes up with. You’ll be absolutely surprised by what you see.
Set Proper Goals
What are your goals for marketing? If you said, “more traffic”, you have a long way to go. You need to set up realistic goals, and have numbers that are going to match up with what you want. For instance, your goal may be to grow your email newsletter from 20 subscribers to 1,000. How are you going to do that? If you want to do it with articles, then how many articles do you want to publish and where do you want to put them? These are questions that you are going to need to ask yourself before you launch a full scale marketing campaign.