There are a lot of different ideas floating around as to what works for search engine optimization and what doesn’t. Just look up SEO tools and you will get hit with so many opinions, you’ll start to wonder if anyone is doing it right. The truth of the matter is simple, there are some things that work, and some things that do not work at all. The following is just 3 of the things that have been proven not to work in regards to SEO, and yet they are still being pushed and marketed to gullible people.
Cheap Hosting With An SEO Upgrade
Here’s the one thing you want to avoid at all costs. Don’t go with “free” web hosting and then pay for the “SEO” upgrade. This will absolutely derail your focus. The reason why this isn’t going to work well is simple enough, it’s integrated into a subdomain. Free hosting accounts are interesting in that they give you a limited amount of space. But they also give you a lot of templates and things to work with. They essentially allow you to play in their sandbox, but not without the full benefits of web hosting. When you pay for the upgrade of SEO, you are going to get antiquated text areas to fill out, and you’ll still have to cross your fingers in hopes for a brighter future.
Keyword Stuffing Invisible Text
The background of many websites are solid RGB colors. In the past, many marketers would put in text with keywords stuffed into one area. They would block out the text to match the background, and that’s it. Keyword stuffing invisible text doesn’t work. It actually gets lumped into what is known as “spamdexing”. This is a deliberate attempt to “game” the system, and search engines are now very well aware of what this is, and how to penalize sites that try to do this.